Case Study: Saveetha Group of Institutions, Chennai

🏢 Client Overview

Industry: Education (School & Engineering College)
Location: Chennai, India
Institutions Covered:
• The Saveetha Pupil School.
• Saveetha Engineering College.
Objective: Build a predictable, ROI-driven digital admission funnel using website optimization and performance marketing.

🚧 The Challenge

• Heavy dependence on offline admissions and referrals.
• Limited digital enquiry funnel.
• High competition in the Chennai education segment.
• Seasonal admission demand.
• Website not optimized for conversions.

🎯 Strategy Implemented

• Conversion-focused admission landing pages.
• Google Ads for high-intent admission searches.
• Meta Ads for parent and student lead generation.
• SEO for long-term organic visibility and traffic growth.

🛠️ Services Used

• Website Design & Admission Page Optimization
• SEO (Technical + On-Page)
• Google Ads (Search Campaigns)
• Meta Ads (Lead Generation)

🚀 Key Actions

• Redesigned admission pages with strong CTAs (Apply Now, Enquire Now).
• Targeted admission-related keywords for school and engineering programs.
• Ran seasonal Google & Meta campaigns during peak admission periods.
• Optimized website structure to improve enquiry conversions.
• Continuously reduced cost per lead through campaign optimization.

📊 Results Achieved (ROI-Focused)

📈 30% Increase in Admissions within one admission cycle

📩 3.2X Growth in Enquiries
• Monthly enquiries grew from ~150–180 to 500–600+ in peak season

💰 35% Reduction in Cost per Enquiry
• Better targeting improved lead quality and conversion rates

🔍 4X Growth in Organic Traffic
• Strong improvement in rankings for admission-related searches

💻 2.5X Increase in Website Form Submissions
• Higher engagement and stronger admission intent

💵 Business Impact

• Digital became a top 3 source of admission enquiries.
• Strong ROI from seasonal ad campaigns.
• Consistent, scalable admission funnel established through digital marketing.