💊 Case Study: Fourrts Laboratories – Pharma Company

📍 Client Overview

Industry: Pharmaceuticals

Location: India

About the Client: Fourrts India Laboratories is a reputed pharmaceutical company offering high-quality, affordable healthcare solutions across India and globally. Despite their strong market presence, their digital growth was limited due to lack of organic visibility and ineffective paid marketing campaigns.

🚧 The Challenge

Fourrts Laboratories had virtually no organic traffic to their website and had previously faced challenges with paid advertising that didn’t yield desired results. The company was seeking a sustainable way to build digital presence, improve engagement, and drive inbound business.

🎯 Our Strategy

We implemented a multi-channel digital marketing strategy focused on:

• A full website redesign with on-page SEO
• A phased SEO campaign with content creation, technical fixes & backlinks
• Email marketing to grow and engage a high-quality subscriber base
• Social media marketing to build pharma brand visibility and trust

🛠️ Services Used

• ✅ Website Revamp (UX + SEO)
• ✅ SEO (Technical, Content, Link Building)
• ✅ Email Marketing (Campaign Design + Automation)
• ✅ Social Media Marketing (Facebook & Instagram)

🚀 Actions Taken

• Redesigned the website for speed, structure, and search visibility
• Created content around industry-specific keywords and product categories
• Launched email campaigns targeting doctors, partners, and distributors
• Built a consistent social media calendar focusing on pharma insights, product awareness, and credibility
• Hosted local engagement through online webinars and event highlights

🔑 Final Outcome & What's Next

Fourrts Laboratories successfully transitioned from near-zero digital performance to becoming a highly discoverable pharma brand online, attracting B2B and B2C opportunities across India. Ongoing campaigns continue to expand reach and lead nurturing via email and social media.