🏢 Case Study: Hairgro – Chennai-Based Haircare Brand

📍 Client Overview

Industry: Healthcare / Haircare Products

Location: Chennai, India

About the Client: Hairgro is a fast-growing haircare brand from Chennai, entering the market with a new range of specialized hair health products. The brand aimed to establish a strong digital footprint and generate sales through online platforms.

🚧 The Challenge

Hairgro was launching a new product line in a highly competitive personal care segment. They lacked digital brand identity, had no online sales presence, and needed to scale quickly to make a mark in the D2C and e-commerce landscape.

🎯 Our Strategy

We designed a 3-phase launch strategy focused on brand building, organic visibility, and sales enablement:

• Phase 1: Create a distinct brand identity with consistent social media and visual design
• Phase 2: Optimize the website with SEO to drive organic traffic and trust
• Phase 3: Integrate the brand with leading e-commerce platforms like Flipkart, 1mg, PharmEasy, and Netmeds for conversion-driven growth

🛠️ Services Used

• ✅ Brand Identity & Design
• ✅ SEO Optimization (Technical + On-Page)
• ✅ Social Media Marketing
• ✅ E-commerce Launch & Marketplace Integration

🚀 Actions Taken

• Developed a sleek, mobile-optimized website aligned with the brand story
• Implemented SEO across product pages and blog content
• Built engaging social media content for Instagram & Facebook to establish brand trust
• Set up product listings and optimized content across multiple e-commerce platforms
• Designed ads and cross-channel redirection from website to marketplace pages

🔑 Final Outcome & What's Next

Hairgro’s digital-first launch strategy helped them hit a multi-crore milestone in just 4 months, establishing a trusted brand presence online and across marketplaces. We continue to support them with influencer marketing and performance ads for scale-up.