🏢 Case Study: Amanstra Consulting Pvt. Ltd. – Business Consulting Services

📍 Client Overview

• Industry: Business Consulting
• Location: Chennai, India

About the Client: Mr. Amir Nair, Founder of Amanstra Consulting Pvt. Ltd., is a seasoned business consultant offering strategy, operations, and financial advisory services to startups and SMEs. While his firm had a strong local reputation, it lacked a professional online presence and had no inbound lead generation mechanism in place.

🚧 The Challenge

Despite his expertise and strong track record, Mr. Amir Nair’s consulting firm had no digital identity—no optimized website, social presence, or ad campaigns. Most of his business was through word-of-mouth, making it difficult to scale beyond his personal network. He wanted to tap into Chennai’s fast-growing business ecosystem to acquire new clients but didn’t know where to begin.

🎯 Our Strategy

We developed a focused digital launch plan that included:

• Building a credible online presence to reflect the firm’s expertise
• Running Google Ads campaigns targeting business owners and entrepreneurs in Chennai
• Creating conversion-optimized landing pages and ad creatives that spoke to the local audience

🛠️ Services Used

• ✅ Google Ads (Search Campaigns for Lead Generation)
• ✅ Landing Page Strategy & Setup
• ✅ Local Targeting for Chennai Market
• ✅ Digital Identity Consultation (Website, Copy, Positioning)

🚀 Actions Taken

• Identified high-intent search terms like “business consultant in Chennai”, “startup advisor Chennai”, “financial advisory for SMEs”
• Launched Google Ads with location-specific targeting, high-converting ad copy, and click-to-call functionality
• Created landing pages that clearly highlighted his expertise, testimonials, and CTA for consultation
• Optimized ad performance continuously to reduce cost per lead and improve conversion quality

🔑 Final Outcome & What’s Next

Mr. Amir Nair successfully transitioned from relying solely on referrals to owning a predictable lead generation pipeline. With a strong digital identity in place, we’re now exploring retargeting ads, email automation, and content-led campaigns to scale further.