🏢 Case Study: Eastern Financiers – Investment & Wealth Advisory Experts

📍 Client Overview

Industry: Financial Services & Investment Advisory
Location: India (Legacy Brand with PAN India Presence)

About the Client: Eastern Financiers is a trusted name in the financial advisory sector with over 50 years of excellence, 2.5 lakh+ happy customers, and ₹5,500+ crore invested. They offer a full suite of services under one roof—from mutual funds and fixed-income products to insurance, equity trading, and global investments. Despite their massive offline success, their digital presence needed modernization to match their brand strength.

🚧 The Challenge

Although Eastern Financiers had a stellar offline legacy, their website lacked optimization, and they had no digital marketing engine in place to capture new-age, digitally-savvy investors. They needed a strategic digital uplift to drive traffic, improve visibility, and generate quality investment leads online.

🎯 Our Strategy

We rolled out a multi-layered digital strategy focused on:

Redesigning their website for performance, structure, and trust
Implementing SEO strategies to boost visibility on Google for high-intent financial keywords
Running Google Ads campaigns including search, display, and remarketing to generate inbound investment leads

🛠️ Services Used

✅ Website Redesign (User-Centric, SEO-Optimized)
✅ SEO (Technical, Content & Local Optimization)
✅ Google Ads (Search, Display & Remarketing)
✅ Landing Page Optimization & Conversion Tracking

🚀 Actions Taken

Structured SEO-friendly site architecture with pages targeting service-specific and location-based search terms
Published informative content around mutual funds, insurance, equity markets, and global investment strategies
Designed and launched high-performing Google Ads targeting users searching for “best mutual funds,” “tax saving plans,” “investment advisors,” etc.
Created separate landing pages to drive better Quality Scores and conversion rates
Leveraged display ads and remarketing to stay top-of-mind with interested audiences

📊 Results Achieved

🔍 Keyword Rankings: Over 50 keywords ranked on Page 1 of Google, including competitive terms like “investment advisory in India”, “mutual fund consultants”, and “tax saving investment plans”
📥 Lead Generation: Over 250+ high-quality leads generated through Search, Display, and Remarketing campaigns
🧭 Increased Digital Visibility: Significant improvement in traffic, session duration, and investor engagement across the platform
💡 Online Trust: A revamped digital identity that positioned Eastern Financiers as a modern yet credible legacy-driven brand

🔑 Final Outcome & What’s Next

With a powerful website and active digital campaigns, Eastern Financiers now commands strong visibility in the digital investment ecosystem. We continue to expand campaign coverage into Tier 1 and Tier 2 cities, while integrating CRM and automation tools to improve lead nurturing and conversions.