🏢 Case Study: Eastern Financiers – Investment & Wealth Advisory Experts

📍 Client Overview

• Industry: Financial Services & Investment Advisory
• Location: India (Legacy Brand with PAN India Presence)

About the Client: Eastern Financiers is a trusted name in the financial advisory sector with over 50 years of excellence, 2.5 lakh+ happy customers, and ₹5,500+ crore invested. They offer a full suite of services under one roof—from mutual funds and fixed-income products to insurance, equity trading, and global investments. Despite their massive offline success, their digital presence needed modernization to match their brand strength.

🚧 The Challenge

Although Eastern Financiers had a stellar offline legacy, their website lacked optimization, and they had no digital marketing engine in place to capture new-age, digitally-savvy investors. They needed a strategic digital uplift to drive traffic, improve visibility, and generate quality investment leads online.

🎯 Our Strategy

We rolled out a multi-layered digital strategy focused on:

• Redesigning their website for performance, structure, and trust
• Implementing SEO strategies to boost visibility on Google for high-intent financial keywords
• Running Google Ads campaigns including search, display, and remarketing to generate inbound investment leads

🛠️ Services Used

• ✅ Website Redesign (User-Centric, SEO-Optimized)
• ✅ SEO (Technical, Content & Local Optimization)
• ✅ Google Ads (Search, Display & Remarketing)
• ✅ Landing Page Optimization & Conversion Tracking

🚀 Actions Taken

• Structured SEO-friendly site architecture with pages targeting service-specific and location-based search terms
• Published informative content around mutual funds, insurance, equity markets, and global investment strategies
• Designed and launched high-performing Google Ads targeting users searching for “best mutual funds,” “tax saving plans,” “investment advisors,” etc.
• Created separate landing pages to drive better Quality Scores and conversion rates
• Leveraged display ads and remarketing to stay top-of-mind with interested audiences

🔑 Final Outcome & What’s Next

With a powerful website and active digital campaigns, Eastern Financiers now commands strong visibility in the digital investment ecosystem. We continue to expand campaign coverage into Tier 1 and Tier 2 cities, while integrating CRM and automation tools to improve lead nurturing and conversions.