🏢 Case Study: Global NorthStar Inc.

📍 Client Overview

Industry: Software (Club & Association Management)

Location: Georgia, USA

About the Client: Global NorthStar Inc. provides an integrated software platform for clubs and associations across the United States, already trusted by 700+ clubs.

🚧 The Challenge

Despite having a robust portfolio of existing clients, NorthStar wanted to grow its business through inbound marketing. Their goal was to attract a new client base organically and through paid channels—without solely relying on referrals or outbound efforts.

🎯 Our Strategy

We adopted a multi-channel approach that combined:

• Building a strong SEO foundation (technical, on-page, and content strategy)
• Launching targeted Google Ads campaigns to generate quick and high-quality leads
• Positioning NorthStar for high-intent search queries related to the club software industry

🛠️ Services Used

• ✅ SEO (Technical + On-Page + Content Guidance)
• ✅ Google Ads (Search Campaigns)
• ✅ Website Optimization & Landing Page Alignment

🚀 Actions Taken

• Conducted comprehensive keyword research for high-intent club software queries
• Optimized all major website pages for SEO
• Guided blog and landing page content to improve organic visibility
• Ran Google Ads with high-converting copy and competitor targeting
• Tracked performance through Google Analytics, Search Console & Tag Manager

🔑 Final Outcome & What's Next

Global NorthStar successfully transitioned to inbound growth, with SEO and Google Ads driving a consistent pipeline of qualified leads. We continue to support them with ongoing optimization and scale-up campaigns for newer regions.