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Kosa Salon & Spa

Case Study - Kosa Salon & Spa

💇‍♀️ Case Study: Kosa Salon & Spa – Premium Beauty & Wellness Experience

📍 Overview

Kosa Salon & Spa is a premium beauty and wellness destination offering personalized hair, skin, and spa treatments. They wanted to boost brand visibility, attract new clients, and increase bookings.

⚠️ Challenges

  • Limited social media presence and engagement
  • Difficulty promoting specialized treatments
  • Low online appointment bookings

🚀 Strategy

  • Revamped social media presence with reels, before/after transformations, and client testimonials
  • Ran targeted campaigns to promote exclusive treatments and offers
  • Optimized Google Business Profile and engaged with clients through polls, Q&A, and live sessions

📊 Results

  • 📈 Instagram Followers: +150% growth in 6 months
  • 💬 Post Engagement: +120% increase
  • 💆‍♀️ Leads Generated for Treatments: 320+ inquiries
  • 🗓️ Online Bookings: +40% increase
  • 🌟 Brand Recognition: Stronger local brand identity and increased repeat clientele

🔑 Conclusion

With strategic social media marketing and targeted campaigns, Kosa Salon & Spa boosted engagement, generated quality leads, and increased bookings — building a loyal community of clients who trust their premium services.

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