💇♀️ Case Study: Kosa Salon & Spa – Premium Beauty & Wellness Experience
📍 Overview
Kosa Salon & Spa is a premium beauty and wellness destination offering personalized hair, skin, and spa treatments. They wanted to boost brand visibility, attract new clients, and increase bookings.
⚠️ Challenges
- Limited social media presence and engagement
- Difficulty promoting specialized treatments
- Low online appointment bookings
🚀 Strategy
- Revamped social media presence with reels, before/after transformations, and client testimonials
- Ran targeted campaigns to promote exclusive treatments and offers
- Optimized Google Business Profile and engaged with clients through polls, Q&A, and live sessions
📊 Results
- 📈 Instagram Followers: +150% growth in 6 months
- 💬 Post Engagement: +120% increase
- 💆♀️ Leads Generated for Treatments: 320+ inquiries
- 🗓️ Online Bookings: +40% increase
- 🌟 Brand Recognition: Stronger local brand identity and increased repeat clientele
🔑 Conclusion
With strategic social media marketing and targeted campaigns, Kosa Salon & Spa boosted engagement, generated quality leads, and increased bookings — building a loyal community of clients who trust their premium services.