🏢 Case Study: Win Your English – IELTS & PTE Training Institute

📍 Client Overview

Industry: Education & Test Prep (IELTS & PTE)

Location: Punjab, India

About the Client: Win Your English is a Punjab-based institute offering high-quality IELTS and PTE coaching. Despite having top-tier faculty and proven results, the institute was struggling to gain visibility in a highly competitive digital space.

🚧 The Challenge

The brand faced tough competition from well-known aggregators and institutes like Justdial, Sulekha, and TouchstoneEdu. While they had better faculty and student results, their digital presence was weak, affecting inbound leads and brand visibility.

🎯 Our Strategy

We implemented a 360° SEO campaign starting with:

• A fresh, SEO-optimized website redesign
• Content gap analysis for targeted blog topics
• Technical SEO fixes and structured link building
• Hyperlocal SEO targeting to dominate Punjab-wide search
• Parallel brand building through content + PPC for awareness

🛠️ Services Used

• ✅ SEO (Technical + On-Page + Content Marketing + Link Building)
• ✅ Website Redesign (UX + SEO-Ready Structure)
• ✅ Local SEO & Event-based Optimization
• ✅ PPC for Strategic Visibility

🚀 Actions Taken

• Created long-form content focused on "IELTS Writing Tips", "IELTS Speaking", and high-intent queries
• Optimized local listings and city-specific pages to cover major towns in Punjab
• Ran PPC ads for awareness campaigns with limited but targeted spend
• Designed compelling landing pages for demo class lead generation

🔑 Final Outcome & What's Next

The combination of SEO + strategic content + local targeting helped Win Your English become one of the top digitally visible IELTS institutes in Punjab. We continue to scale this visibility into Tier 2 and Tier 3 towns for broader coverage and student outreach.