What makes E Giraffes - The Best PPC Company in Pune
Our Process
The success of our winning campaigns, particularly as a leading PPC company in Pune, is built on our one-of-a-kind online marketing approach adapted to each sector, consumer group, and budget. We constantly use a specific method that produces excellent Pay-Per-Click returns.
Setting up Goal
It is extremely important to set up the campaign objective or Goal before creating any campaign. There could be several Goals like Brand awareness, Lead Generation, Conversion, Increase website traffic or to increase sale on your website etc. Discussing their Goal is the first thing we talk to our clients.
Campaign Targeting
After the goal is set, our next step is to Target the audience. Audience can be targeted on the basis of Keywords, Geography, Age, Monthly Income, Interests, Stage in buying cycle, Device used and many more.
Keyword Research
Keyword Research is one of the most important step which can make or break your PPC campaign. If done right with thorough research (we leave no stone unturned for this) the campaign reaches the right set of audience in practically no time.
Effective Ad Creation
Following that, as a leading PPC company in Pune, we write the Ad content strategically, ensuring it contains fascinating information and a compelling Call to Action. We mix ad extensions seamlessly to improve the overall appearance, making your Ad more full and successful.
Google Analytics
Our expertise in Analytics helps us to monitor the performance of thinnest layer of the campaign. We skillfully segment data of a campaign and analyze it with different permutation and combination.
Constant Monitoring
AdWords or PPC, especially when partnering with a top-tier PPC ads agency is a continuous process and therefore we always keep a close watch on which keywords are performing, what is working and what needs refinement.
Types of Pay Per Click/ Google Ads
We are a leading PPC company in Pune, specializing in creating high converting PAY-PER-CLICK ad campaigns that will generate relevant and targeted traffic on your business website
PPC Search Ads
Get More Qualified Leads with Simple Google Search Ads / Text Ads
PPC Display Ads
Just like in “offline” world, “word of mouth” is needed to attract attention; similarly more number and quality of inbound references.
Re-Marketing Ads
Remarketing campaigns are pivotal to bring back those customers who once visited your website or once showed interest in your product or service.
Keyword Research
E Giraffes focusses on Keyword Research since its of Pivotal Importance for the success of any Marketing Campaign
Lead Generation
E giraffes ultimate Goal is your Business success and so we aspire to help you get Qualified Leads
YouTube Ads
As of 2023, YouTube Ads cover over 80% of all internet searches.
PPC SEARCH ADS
Google Ads dominate the internet and therefore it’s the need of the hour to create and optimize PPC search campaigns for better growth and visibility.
What are Google’s Search Ads?
Google’s paid search Ads are simple but incredibly valuable tool. These are usually in text form and show on Google Search results pages when someone searches for a product or service that’s similar to yours.
Our PPC Services can help you leverage the power of Google searches by appearing in the most relevant searches at the most appropriate time.
Our team of PPC experts will work closely with your team to determine the best strategy that will give the best CTR and most number of conversions.
Whether it’s giving the currently running campaigns a facelift or building everything from scratch, we have got you covered.
SEARCH ADS Process
Are you planning to advertise on Google Search Ads and not sure about which PPC company to go for?
E Giraffes, one of the best PPC company in Pune helps your text Ad display at all the right places against the targeted keyword triggers. This is how we do it:
- We set Clear Goals: This is the basis of any campaign and therefore is super important to get success in text ads too.
- Optimize for Keywords: Optimising the Campaigns and then the Ad groups in targeted keywords helps to get clear cut understanding to Google, where you should rank.
- Target Audience: This is dependent on buyer persona. We target buyers on the basis of their location, age, income, education and a lot more relevant factors.
- Negative Keyword List: This is extremely important to save on cost and take corrective steps for most accurate display of Ad.
- Write Killer Ad copy: It’s not incorrect to say that a killer Ad copy helps you get that extra edge. We help your ad be seen the same way.
- Clear Call to Action: : We design the perfect call to action triggers that will captivate your target audience, educate them, and increase your conversions. There should surely be a sense of urgency in it!
PPC Display Ads
We specialize in Responsive Google Display Advertising, enabling businesses to increase brand awareness and revenue. As a leading Google ads agency in Pune, we leverage Google’s Display advertising, providing cost-effective solutions to reach target shoppers online.
With a plethora of Targeting, bidding and placement options available, wrong choices can lead to loss of money and time. To make Display Ads a success, you need the right partner.
We can help you in all forms of display campaigns be it the Standard display campaign with a gamut of targeting options, Smart display campaign or Gmail Campaigns.
E Giraffes team of experts can help you design and run highly effective Display campaigns with high success rate. We have managed highly profitable display advertising campaigns in Google Display Network.
We are among the chosen few PPC Companies in Pune that has an in-house team of Display Ad designers.
PPC Display Ads Process
Display Advertising can be the cornerstone of a strong marketing campaign if done in the right way. Therefore, as a leading PPC company in Pune, we follow below process:
- Campaign Goal: Your campaign Goal should be in line with your business Goal. Therefore, getting more Impression, Clicks, Subscription to newsletter, Sales, Downloads, Website visits, etc can all help in achieving business Goals.
- Deciding upon Buyer Persona: A buyer persona is the trait and characteristics of your final customer. Therefore deciding upon your Target Audience will go a long way in helping you channelising the ad spend correctly.
- Ad Optimization: Once the Campaign Goal and Buyer Targeting is decided, the next step is to create an Incredible Ad- Copy. We focus on Lead generation and clear Call-to-action in line with your objective. We create multiple versions of your ad for effective A/B testing.
- Landing Page Strategy & Design: You should definitely send traffic to Landing page for better Lead generation and conversion. We can help you design and create powerful landing pages (in-line with your branding) which convert.
- Analysis & Reporting: Last but not the least, we constantly monitor the performance of all campaigns and make modifications for improvements and optimization.
Re-Marketing Ads
Google Remarketing services are a form of advertising that reminds the customer about your brand with a display image. These ads target those customers that have already interacted with your business by either visiting your website, subscribed to your newsletter, downloaded a whitepaper, clicked on your Ad etc.
Online shoppers want to be certain before taking the purchase decision and therefore might visit your website multiple times before finally buying your product/ service.
Remarketing services from a Top Marketing agency allows you to connect with your prospective customers who have already shown interest in your product or service but haven’t committed to purchasing.
Re-Marketing Ads Process
For a successful remarketing campaign we follow the below process:
- Select the Best Ad-Type : There are various remarketing ads to increase your conversions and sales. We offer the best suited Ad-type based on your Budget and your Goal.
- Target the Best Audience: The average Click-through-rate for Remarketing ads is 10x more than a Display ad. We therefore make sure the most qualified leads are targeted.
- Optimised Frequency: We are careful about showing Remarketing Ads to your clients at the right frequency so that a positive impression is made, as against a negative one.
- Enhance Campaign Performance: We make sure the remarketing campaign is adaptive to the way clients interact with the ad. To sum it up, we make modifications which get results.
Keyword Research
Keyword Research is the process of finding words and phrases people use to rank in search engines.
Keyword Research is used at lot of places including Pay Per Click Ads, SEO Optimised Content Creation, Content Headlines, Link building, Email outreach etc.
We follow an in-depth and thorough keyword research process to make sure we are heading the way we want to be. For this reason we spend a lot of our initial time researching drilling down to most appropriate and useful keywords which will help our clients rank in their domain niche.
Keyword Research Process
For a successful keyword research we follow the below process:
We make use a of lots of advanced tools for this process, some are Free and some are quite expensive. Getting results is our prime motto.
Keyword Research being the single most important factor for the success of any Marketing campaign, we consider it as our USP.
Get in touch to discuss more about your business Goals and how we go about picking the best keywords to meet them and make you stand above your competition!
Lead Generation
We help with Generating Inbound Leads which leads to
Increased Sales/Conversions. We also help in
Generating Outbound Leads
In short, Make you a Market Leader!
Inbound Lead Generation
Inbound Lead Generation is creation of content and campaigns that bring in website visitors and converts them into leads. If you intend connecting your clients with your Brand then you must seriously consider both Inbound & Outbound Marketing strategies.
Inbound Marketing strategies focus on attracting customers/ leads via company created content thereby prospective potential clients come to the company rather than Brands approaching them.
EGiraffes can help you generate Inbound leads with its expert SEO practices in synergy with Inbound Marketing Strategies.
Outbound Lead Generation
Outbound Lead generation is a practice in which the marketer or Brand initiates the first interaction by sending out a message to potential customers. Some examples of outbound lead generation techniques are Direct Emails, phone calls.
Though its more of an old school approach, it still can do wonders if combined with modern tactics and technologies.
YouTube Ads
YouTube is the largest online platform for user generated content. The opportunities therefore are really endless. To harness the potential of YouTube Ads, our youtube experts can help your business achieve enormous recognition with Target audiences as also Lead Generation through our effective Ad placement strategy.
Our experts target your Ads after thorough research of your Target audience. We focus our marketing in a way that resonates with and compel potential customers to take our desired action.
We aim to help you achieve your marketing goals at the lowest cost per click.
The Types of YouTube Ads we Focus
TrueView In-Stream Ad
TrueView In-Stream Ads play before someone watches the video selected on YouTube. Viewers have the option of skipping the Ad after watching it for 5 seconds.
The payment for TrueView in Stream ads is made only when someone watches the Ad for 30 seconds (or shorter is case the video is shorter than 30 seconds) or interacts with your Ad, whichever comes first.
TrueView Video Discovery Ads
These types of Ads are shown after performing a YouTube search. They can come in the following places:
- YouTube Search Results
- YouTube Related Videos
- YouTube Watch Pages
- On Third-Party Websites
Bumper Ads
A Bumper Ad is also an In-Stream Ad which comes in between the Video and is of just 6 seconds long. They are the shortest of all available Video formats and play before a viewer’s chosen video.
They are extremely useful to complement Larger Video campaigns and therefore should be used to highlight only those branding points which you want your customer’s to REALLY remember.
Frequently Asked Questions
Paid advertising, regardless of the size of your company, may be an exceptionally efficient approach to direct more people to your website and build your business. Paid web advertising is not overly costly, making it great for small enterprises.
Budgets for major PPC engines can be defined. Daily budgets and budget limits can be set at the campaign and account levels.
In the case of PPC, the cost per click is determined by a variety of factors, including your bid, ad quality, and targeting. Keywords and demographics are all part of the targeting process.
PPC agency fees vary by agency. PPC firms often charge based on their clients’ PPC campaign objectives and goals, which may vary from customer to client.
When calculating lead counts, various features are considered. We aim to create and optimise a campaign that will maximise your return on investment. We have earned accolades as a PPC company in Pune for running unique campaigns that match performance standards.